BY BUYING SHADESHARES SUNGLASSES YOU HELP TO EDUCATE AND EMPLOY YOUNG PEOPLE IN KENYA, PLANT TREES TO SAVE OUR PLANET AND SUPPORT IMPORTANT CHARITY WORK IN FINLAND AND ELSEWHERE.

WHAT WE DO

Responsible Manufacture and Design

Shadeshares are quality sunglasses made of Finnish birch veneer with polarized UV protection lenses. All of our sunglasses, down to every single detail, are made in SOS Children’s Village in Nairobi, Kenya. Our workshop is currently training and employing 20 youngsters who come from the Kariobangi & Korogocho slums. They are taught and tutored by Henry, who is in charge of our production in Kenya.  

Participating in World Vision’s youth programme in Kenya, these young people get valuable working-life skills and professional training. Shadeshares then employs them and pays them salary.

Shadeshares sunglasses are made from environmentally sustainable materials, and the manufacturing chain is open and transparent. We know who works at our workshop and when and how these people do their work. We make sure that they have proper working conditions.

OUR STORY

Shadeshares is the long-time dream of Finnish technology entrepreneur Jan-Erik Westergård and his Kenyan wife Veronica. During their numerous visits in Kenya, Jan-Erik and Veronica have met local slum youth, as well as people from organisations helping them. They wanted to start something purposeful to help the young people living in Kenyan slums improve their lives through education and work. In 2017, a group of Finnish entrepreneurs joined Jan-Erik and Veronica and

Shadeshares was established. The first Shadeshares sunglasses saw their daylight in spring 2018.

Our Finnish-Kenyan team puts its heart and soul, as well as solid professional expertise, to the design, product development, marketing, sales and communications related to these products.

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TREE PLANTING

One of Shadeshares core values is to become a zero carbon footprint company. In January 2019 we started our tree planting project in Oyugis village, Kenya. As a company we plant one tree for each Shadeshares sunglass pair sold. We also offer our tree planting packages to B2B and B2C side. We cooperate with Kenya Forest and local operators, who plant, nurture and guard the trees.

WORLD VISION AND FINNISH CHARITABLE CAUSES

As the name suggests, Shadeshares is about sharing the good: 30% of the sunglasses’ sales price is channelled  to do good in Kenya and Finland.

Our international cooperation partner is World Vision. 20% of every pair of Shadeshares sunglasses sold is directly spent on supporting the professional education and employment of young people living in the Kariobangi & Korogocho slums.

In addition, 10% of the sunglasses’ sales price is donated to a Finnish charity. At the moment, the supported Finnish charities include for example FightBack ry, the Mannerheim League of Child Welfare’s Helpline for children and youth, HOPE ry, Icehearts , the Children and Youth Foundation’s initiative GLOW, The Finnish Association for Mental Health Sekasin 24/7 Chat and the Tampere Conservatory’s scholarship programme.

With each new country Shadeshares enters this 10% portion will be channelled to that country’s domestic charities.

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OUR COOPERATORS