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BY BUYING SHADESHARES SUNGLASSES YOU HELP EDUCATE AND EMPLOY YOUNG PEOPLE IN KENYA AND SUPPORT IMPORTANT FINNISH CHARITY WORK.


WHAT WE DO

Responsible Manufacture and Design

Shadeshares are quality sunglasses made of wood with polarized UV protection lenses. All of our sunglasses, down to every single detail, are made in SOS Children’s Village in Nairobi, Kenya. Our workshop is currently training and employing 12 youngsters who spent their childhood in the Kariobang slum. They are taught and tutored by Henry, who is in charge of our production in Kenya.  

Participating in World Vision’s youth programme in Kenya, these young people get valuable working-life skills and professional training. Shadeshares pays them salary.


Shadeshares sunglasses are made from environmentally sustainable materials, and the manufacturing chain is open and transparent. We know who works at our workshop and when and how these people do their work. We make sure that they have proper working conditions.

The head designer of Shadeshares sunglasses is Laura, who works in Finland. She is assisted by our Kenyan designer Ernest.


OUR STORY

Shadeshares is the long-time dream of Finnish technology entrepreneur Jan-Erik Westergård and his Kenyan wife Veronica. During their numerous visits in Kenya, Jan-Erik and Veronica have met local slum youth, as well as people from organisations helping them. They wanted to start something purposeful to help the young people living in Kenyan slums improve their lives through education and work. In 2017, a group of Finnish entrepreneurs joined Jan-Erik and Veronica and Shadeshares was established. The first Shadeshares product is quality sunglasses made of wood.

Our Finnish-Kenyan team puts its heart and soul, as well as solid professional expertise, to the design, product development, marketing, sales and communications related to these products.

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WORLD VISION AND FINNISH CHARITABLE CAUSES

As the name suggests, Shadeshares is about sharing the good: 30% of the sunglasses’ sales price is donated to charity in Kenya and Finland.

Our international cooperation partner is World Vision.  20% of every pair of Shadeshares sunglasses sold is directly spent on supporting the professional education and employment of young people living in the Kariobang slum.

In addition, 10% of the sunglasses’ sales price is donated to a Finnish charity. At the moment, the supported Finnish charities include FightBack ry, the Mannerheim League of Child Welfare’s Helpline for children and youth, HOPE ry, Icehearts , the Children and Youth Foundation’s initiative GLOW, and the Tampere Conservatoire’s scholarship programme.

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